Sneaker Colour Freak

In this challenge you will read about how the sneaker industry is using colour to win over new customers.
Once you have learned about some basics put your new learning to the test.

Can you design the next big sneaker trend?

Step 1:  Read this short article from The New York Times.

https://docs.google.com/document/d/1r3HkRR9k8eSoTG6kFdEuN48FVEnKccil/edit?usp=sharing&ouid=106348207156516264608&rtpof=true&sd=true

Step 2: Now have a go at creating your own colourway designs using the links in this document.

https://docs.google.com/document/d/1V7nDzZ9cM9yjTFFyt_eBt46opNr5wYnV/edit?usp=sharing&ouid=106348207156516264608&rtpof=true&sd=true

Step 3: Copy and use this document to share your design and explain your choices with your tutor

https://docs.google.com/document/d/11DrRn2FsSe3PV4LcRK6g_ADdqXerNfLY/edit?usp=sharing&ouid=106348207156516264608&rtpof=true&sd=true

Great challenge, here's my go! 

Introducing the Converse: K-Road. Bringing old skool style with a bit of hipster flair! 









What colours have you chosen?

The outside is Off White, the tongue is White, the laces are Black, the sole is black, and the heel stripe is Cool Sage 

What do these colours mean, what connections do they have for you and why do you like them?

I wanted to start with a basic old skool baseball look, with the rustic Off White base, and with the traditional logo. I made the tongue pure white to give it a bit more modern style and contrast even harder with the all black laces and sole when viewed from above where a customer would first be looking at them. The heel stripe gives a bit of flash to it in something that would otherwise just be two extreme colour opposites on the spectrum. 

What kind of emotional responses do you think the colours might get?

I think people will see the heel from behind and be expecting something more colourful so then looking at the whole thing and getting a more traditional style will be at first off-putting, but also surprising and unexpected, similarly this green would be just as unexpected if viewing from the front at first. 

Who would you be aiming this design at?

Mid 20s to 40s adults who want something nice (gotta keep white shoes clean!) but also a bit of a throw back style to something not as professional showing their personality with the green stripe showing that there's more to them than what you might expect! By naming it after the local hipster street it would fit well into that indie scene. 

Have you gone ‘subtle’ or ‘bold and in your face’ with your choices?  Why?

Subtle, for the most part, will allow them to match with more clothes and not be the whole story of an outfit. 

Any other thoughts  to share about your sneaker colourway design?

Very cool project, I actually designed my own converse shoes about 15 years ago... I've become a better designer since then 

What colours have you chosen?

The outside is classic Ari Force One white, with the nike logo, swoosh in royal orange.

What do these colours mean, what connections do they have for you and why do you like them?

According to color psychology:2

Orange is;A combination of yellow and red and is considered an energetic color.

Calls to mind feelings of excitement, enthusiasm, and warmth.


I went with White as this is the classic air force one colour from Urban Hip hop culture, which I love.

What kind of emotional responses do you think the colours might get?

Orange is also the following things;

1. Is often used to draw attention, such as in traffic signs and advertising.
2. s energetic, which is perhaps why many sports teams use orange in their uniforms, mascots, and branding.
3. Is also the color of bright sunsets and fruits such as oranges and tangerines, so many people might associate the color with the beauty of a setting sun or the refreshing taste of citrus.
4. Orange is also linked to autumn and the color of dying leaves and pumpkins.

Who would you be aiming this design at?

I am a 52 year old, so i would be aiming at a similar age group (Mid 30s to Mid 50s)

Have you gone ‘subtle’ or ‘bold and in your face’ with your choices?  Why?

Subtle as I feel white is simple and wrks well with dark jeans which i have a preference for.

Any other thoughts  to share about your sneaker colourway design?

Super dope project. Enjoyed doing this challenge in between completing my chores lol.

thanks Lara

Loved doing this challenge. 
As an ex manager for Footlocker, AF1's were my jam but I never got to customise any! So this was amazing!

INTRODUCING TO YOU ALL "Somewhere over the Rainbow"   .... lives Eliza from South Auckland!!! LOL

COLOURS:  

• Navy blue, cream, red, and black. I like simple.
  

PATTERN:   

• The shoe tongue is Zebra.  I was thinking spontaneous! 
  

CONVERSE CHUCK TAYLORS

• I prefer to wear short cut, but decided to design a long boot to be different. 
  

PURPOSE 

• I chose navy blue to be the main colour with a red rim around the shoe, Zebra pattern tongue and cream.
  

@frances nice work on Sneaker Challenge

Thelo

@Farrely


Personal Design and Colourway Explanation
Name: Caleb Sneaker Type:Nike
What colours have you chosen?
white, grey and black
What do these colours mean, what connections do they have for you and why do you like them?
Nothing I just like these colours
What kind of emotional responses do you think the colours might get?
None
Who would you be aiming this design at?
teenagers
Have you gone ‘subtle’ or ‘bold and in your face’ with your choices? Why?
Subtle
Any other thoughts to share about your sneaker colourway design?
nah

Well done @Caleb. Your shoe colours are awesome. Looking forward to your reasoning behind the designing of your shoe.
Awesome work buddie.

Nice one, @CalebJ and your post was the 600th one on the Hub 

What colours have you chosen?
Purple, Black, Grey

What do these colours mean, what connections do they have for you and why do you like them?
I wanted something that was unique and stood out just like me! I chose the Air Force Ones because I have always loved them but they are usually out of my price range haha. I always liked the colour purple and wanted something that stood out and was eye-catching. I wanted to balance out the eye catching purple with the traditional black offset by the lighter grey shade of the laces.

What kind of emotional responses do you think the colours might get?
Purple Is Unique and Exotic. Since purple does not often occur in nature, it can sometimes appear exotic or artificial. For this reason, it tends to be quite a polarizing color. People tend to either really love purple or really hate it. It is also a colour that is associated with spirituality and royalty that represent influence and a connection to something greater. My aim was to have a design that stood out and was not just a copy of a lot of the common designs. My hope is that like the colour purple people will notice them and they will stand out leading to people either loving them or hating them but not being able to ignore them.

Who would you be aiming this design at?
I would be aiming it at young people or adults who love to stand out from the crowd. They are not gender specific but with a bold design that appeal to anyone who wants to be noticed.

Have you gone ‘subtle’ or ‘bold and in your face’ with your choices?  Why?
BOLD - because we need to stand out! We need to express who we are and be individuals not just follow the crowd!

Any other thoughts  to share about your sneaker colourway design?
This activity is so cool and heaps of fun!  I enjoyed not only the designing but also the researching the meaning of colours and reading about why the major brands choose colours.

@@"calebJ" @farrely

@damien @damienf

Nice one @AustinB

Nice sneaker design Austin the man @AustinB

Thelo

Lovin the crazy colour scheme on your AF1s Eliza and Manager of Footlocker...nice nice what haven't you done girl lol!

What colours have you chosen?

I have chosen Honeycombe smooth, Blue void and Sail for my shoes

What do these colours mean, what connections do they have for you and why do you like them?

These colours don't have any particular meaning or a connection to anything. I just liked how they all go together.

What kind of emotional responses do you think the colours might get?

A pretty chilled response

Who would you be aiming this design at?

Anybody that is interested in a smart casual shoe.

Have you gone ‘subtle’ or ‘bold and in your face’ with your choices?  Why?

Subtle, so that they are fit for all occasions.

Any other thoughts  to share about your sneaker colourway design?
Just that I had fun doing this.

     
I’m an earthy coloured person
Also, colourful in nature. Don’t mind standing out now and then.

Personal Design and Colour-way Explanation
Name: levi                                                   Sneaker Type:Nike air force 1
What colours have you chosen?
red white black
What do these colours mean, what connections do they have for you and why do you like them?
hmm just looked good with the shoe
What kind of emotional responses do you think the colours might get?
fireeee
Who would you be aiming this design at?
me and not anyone in particular because everyone likes different things
Have you gone ‘subtle’ or ‘bold and in your face’ with your choices?  Why?
BOLD - so they stand out
Any other thoughts  to share about your sneaker colourway design?
It was a fun experience


The key here is to share your designs and explanation with your tutor.

Awesome mahi everyone keep up with the designs

Name: Affonso Sneaker Type:Nike
What colours have you chosen?
Mainly Plane
What do these colours mean, what connections do they have for you and why do you like them?
I just like plain colours
What kind of emotional responses do you think the colours might get?
Happy, fun, joyus.
Who would you be aiming this design at?
People who like plain shoes but that are also nice
Have you gone ‘subtle’ or ‘bold and in your face’ with your choices? Why?
Any other thoughts to share about your sneaker colourway design?
I loved designing my shoes.

Nice one! I love the gold logo on the laces, that's smooth!